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We are in the early years of a fundamental demographic shift. What worked in the past will no longer be enough. In order to attract and keep top talent — and to influence their actions — you will need to change how you engage people.
Today’s workforce is made up primarily of three generations: Baby Boomers, Gen Xers, and Millennials. While every individual is unique, the three generations display key distinctions in motivations, preferences, and behaviors. In particular, the Millennial generation — which is even larger than the massive Baby Boom generation — now makes up a third of the workforce. As younger millennials continue to graduate from college, their powerful mix of values, communication style, and work perspective is driving a work-culture revolution.
In this episode, Jesse explains key generational distinctions and provides a framework to help leaders develop effective communication strategies, including three cross-generational lenses to calibrate your strategy.
Resources Mentioned in This Episode
- Recent podcasts and blog posts about mobile engagement
- Podcast: Episode 127: Let’s Get Visual – 6 Engaging Ways to Use Images
- Podcast: Episode 136: Sticky — 7 Keys to Making People Notice, Care, and Act
- Podcast: Episode 138: Nudgy — How to Influence People to Make an Optimal Choice in the ‘Moment of Truth’
- Podcast: Episode 003: 5 Steps to Creating a Communication Plan
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