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Social media has a powerful effect on company sales and recruiting efforts. But just having a corporate communications person post things on Facebook, LinkedIn, and Twitter doesn’t actually bring results. On social media, people pay attention to people, not to companies.
Employees and partners collectively have an audience 10x larger than the company itself. ~ Technorati Advocacy Study
Brand messages are re-shared 24x more frequently when distributed by employees vs. companies. ~ MSLGroup
Content shared by an employee generates 8x more engagement than content shared by a company. ~ SocialMediaToday Report 2014
Today we’ll discuss the challenges that have prevented most companies from effectively engaging their employees as ambassadors on social sharing sites. And we’ll discuss one option that seems to be working for Starbucks, Molson Coors, and other companies.
Ivan Tsarynny is the co-founder and CEO of PostBeyond, a gamified platform that helps employees of large companies more effectively engage as ambassadors on Twitter, Facebook, and LinkedIn.
Launched in April 2013, PostBeyond provides a Pinterest-style library that curates online articles and images that are relevant to company interests. Content is first suggested for the library by employees as well as an automated aggregation engine. If it gets the thumbs-up from corporate, the content is filtered into the library, where employees can share the posts without worrying about crossing liability lines.
Resources Mentioned in This Episode
- Website: postbeyond.com
- White paper: Employee Advocacy: Where Trust Builds Bottom Line
- Guide: Employee Social Media Policy Guidelines
- Twitter: @Ivan_Tsarynny and @postbeyond
To stay up on the latest news and trends in employee gamification, join the Game Changer group on LinkedIn.
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