If You Want Your Message to Be Heard, It Needs to Look Good




The human brain is drawn to information that is visually pleasing and easy to understand. If you’re not using images, headlines, and whitespace to convey complicated concepts, chances are people will tune it out.

More than 50% of the cortex, the surface of the brain, is devoted to processing visual information. Some 93% of human communication is non-verbal. People process visuals 60,000 times faster than text.
• Use photos to evoke emotion.
• Use whitespace to give the brain space to process the content.
• Use graphs and icons to break down complicated concepts.
• Use headlines and subheads so readers can skim the content for both the big picture and relevancy of a section.

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