Using Storytelling to Influence Employees
Nothing sticks like a story. When you say, “Let me tell you a story,” everyone pays attention—and they are more likely to remember your key point. It’s also the easiest way to take what may be an abstract concept (such as wellness, retirement savings, or employee engagement) and make it practical.
“We learn best—and change—from hearing stories that strike a chord within us,” says Harvard researcher and best-selling author John Kotter. “Those in leadership positions who fail to grasp or use the power of stories risk failure for their companies and for themselves.”
In this entertaining and informative session, you will learn:
- A simple model for effective storytelling
- Five guidelines for applying the model to leadership communication
- Ways to use stories to better engage employees in your organization’s purpose, values, and vision
- Examples of stories improving engagement in employee programs such as wellness, retirement savings, and performance management.