Why You Need True Fans in the Connected Economy [video]

Why You Need True Fans in the Connected Economy [video]

Back in the “olden” days of the late 20th century, it was a lot easier to get prospective customers to check you out. The adage “if you build it, they will come” held true, and all you had to worry about was getting your name out there. Now we...
Burning Platform or Just a Good Idea? [video]

Burning Platform or Just a Good Idea? [video]

Many leaders and organizations frequently announce burning platforms for what are really just good ideas. You lose credibility and focus when you try to create “do or die” emotional commitment to anything other than those rare imperatives that involve...