006: The Impact Motive


Becoming a powerful leader requires you to be empathetic and approachable.



In studying hundreds of thousands of people from countries around the world, researchers at Burnham Rosen Group discovered that of the 300 positive motives that influence people’s behavior, 80% of all people are driven by some combination of just three motives. And more than 9 out of 10 white-collar professionals are internally motivated by the same three. For most of us, one or more of these three motivations influence your thoughts and actions:

  • Achievement
  • Affiliation
  • Impact (also known as Power)

In this episode, Jesse discusses how these motives that have a direct and definite impact on your success as a leader — and the success of each person on your team. Find out how the Impact motive can help you engage employees and other stakeholders.

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