012: Creativeship: How to Create Sustainable Engagement and Results | Featuring Bob Kelleher


Bob Kelleher discusses the shift from traditional leadership to creativeship

©2012 Bob Kelleher


Guest Bob Kelleher is an award winning speaker and author on employee engagement, workforce trends, and leadership. Bob’s first book, Louder Than Words: 10 Practical Employee Engagement Steps that Drive Results, has been one of the world’s best selling employee engagement books since its release in 2010. His second book, Creativeship: A Novel For Evolving Leaders, was published in October, 2012

In this episode, Jesse and Bob discuss the shift from traditional leadership to creativeship and how you can think differently to continue to add value to your organization both personally and professionally. Going forward, Bob says, leaders will now need to focus on Creativeship, defined as creating sustainable cultures. He explains how leaders will be pushed to think differently on how best to flourish in this era of speed, technological advances, and innovation. Together, Jesse and Bob explore the six components of Creativeship:

  1. Purpose
  2. Engagement
  3. Performance
  4. Innovation
  5. Tri-branding
  6. Global growth

Resources Mentioned in This Episode

Creativeship: A Novel for Emerging Leaders by Bob Kelleher

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