Podcast: Play in new window | Download
In the second part of Jesse’s two-part special on True Fans, he explores methods of HOW to build True Fans.
Although this may sound like only a marketing topic, it’s truly about leaders – doing what’s right both for your team and for your career. First, if you lead a team at work, you need to build True Fans for the team and teach your colleagues to do so as well. But also, as a professional and as a leader, you need to develop your own True Fans for the sake your long-term career. Your security is based on your own assets. If you have sufficient True Fans of your personal leadership, whether inside and/or outside your current company, you can write your own job ticket and go in just about any direction you choose.
In this episode, we discuss:
- Why your business should NOT need advertising
- 3 keys to building True Fans
- What Apple, Amazon, and a small business called Mr. Freeze have in common
- What you can learn from the #1 company in the #2 business
Resources Mentioned in This Episode
Original post by Wired Magazine’s Senior Editor Kevin Kelly
Podcast: True Fans Part 1
Video: Traditional economy vs. the New Economy
Blog: True Fan + Engaged Employee = Super Fan
Tribes by Seth Godin
Platform by Michael Hyatt
Subscription Links
 |
 |
 |
| iTunes | Stitcher | RSS |
Your Feedback
If you like our show, please rate us on iTunes. That makes a huge difference in helping more people discover it. We love to know your thoughts about this episode. Please submit your comments below! You can also email comments to Jesse at jesse@engagingleader.com, subscribe to him on Facebook, or follow him on Twitter.