Most people today constantly reach for their smartphones for instant answers and services. What’s the weather? Will Monique be joining us tomorrow? What’s the name of that song? And even people who don’t know how to use most smartphone features know how to send and receive texts. For many, it’s their preferred method for timely communication and information in the “mobile moment” – the instant they want to know or to take action. So, if that’s the reality with people on your team, should you add mobile to your toolkit for workforce communications? The annual Global Mobile Report was recently released by comScore, and in today’s show we discuss the highlights and what it means for leaders.
Joining the show is Joe Loya, a colleague with Aspendale and also principal of Payne Road, LLC. Joe’s areas of expertise include HR and Workforce Communication Strategy, as well as Technology & Digital Media.
Resources Mentioned in This Episode
- To see mobile communication in action, text the word engage to 31996. (You’ll receive an automated text message within a minute or two, plus occasional updates. Message and data rates may apply. Text STOP anytime to opt out.)
- Global Mobile Report: 2015 study by comScore, a global leader in digital media analytics
- Book: The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment
- Twitter: @JesseLahey and @JoeLoyaJr
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