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Kevin Werbach is coauthor of For the Win: How Game Thinking Can Revolutionize Your Business. He is a professor at Wharton, one of the world’s top business schools, and he created the world’s first MBA course on gamification. Kevin is the founder of the Supernova Group, a technology analysis and consulting firm. He is considered a leading expert on emerging trends in communications and technology.
Together, Jesse and Kevin kick off our Game Changer miniseries by discussing 6 steps that you as a leader can take to effectively use gamification to engage your employees:
- DEFINE business objectives
- DELINEATE target behaviors
- DESCRIBE your players
- DEVISE activity loops
- DON’T forget the fun!
- DEPLOY the appropriate tools
Resources Mentioned in This Episode
- Podcast: Engaging Leader 038: How Gamification Can Revolutionize Your Business | with Kevin Werbach
- Kevin’s website: GamifyForTheWin.com
- Kevin’s book: For the Win: How Game Thinking Can Revolutionize Your Business
- Kevin’s Online Course on Gamification at Coursera.org
- Keas’s website: Keas: The Corporate Wellness Program That Dramatically Increases Employee Engagement
- Salesforce’s website: Work.com
- Be sure to follow Kevin on Twitter: @kwerb
- For a deeper discussion of the topics covered in this episode, check out our LinkedIn group at engagingleader.com/group
To stay up on the latest news and trends in employee gamification, join the Game Changer group on LinkedIn.
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For the transcript of this episode: 6 Steps to Effective Gamification | with Kevin Werbach