One of the earliest areas to adopt employee gamification has been sales teams. That’s not surprising, since some game-inspired elements like competition and rewards have long been used in sales departments, where many salespeople are naturally competitive and love to win. But the gamification trend is bringing changes to the world of sales, and here to talk to us about that is Bob Marsh of LevelEleven.
LevelEleven develops software tools for sales managers and their teams. Their flagship product, Compete, is an app that brings gamification elements to Salesforce, which is the world’s best-selling Customer Relationship Management (CRM).
In this episode, Jesse and Bob discuss the four phases of sales CRM adoption, and how gamification can help sales teams move each phase forward. In addition, they discuss specifics of how Compete works to build a sales pipeline, motivate sales teams to take targeted actions, and drive adoption of Salesforce.
Resources Mentioned in This Episode
- “Crank Up Your Sales Team” white paper mentioned in this episode, as well as other white papers by LevelEleven
- LevelEleven’s website: LevelEleven.com
- Follow Bob and LevelEleven on Twitter: @BobMarsh5 @LevelElev
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For the transcript of this episode: Winning the Sales Game | with Bob Marsh