Do You Know Your Target Audience? How to Do Stakeholder Analysis [video]


An effective communication strategy includes all 5M components: Mission/Measurement, Members, Messages, Media, and Manager/Champion Support. (We will be providing an overview of all 5M components in episode 003 of the Engaging Leader Podcast yet this week.)

Stakeholder Analysis is very helpful with the second “M.” It is a simple exercise that you can complete as an individual or group to identify which audience members have a stake in your communication/leadership issue. If you don’t identify all the stakeholders, you could miss important groups of people who could impact (positively or negatively) whether you achieve your objectives.

Once you identify the stakeholders, you may want to choose some of the key stakeholders to perform another simple exercise, the .

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