003: 5 Steps to Creating a Communication Plan




The natural tendency for many leaders when facing a communication issue is to skip critical planning steps and jump right into tactics. Unfortunately, by not being strategic, leaders can miss opportunities to more effectively engage employees or others – or worse, actually produce unintended negative consequences.

In this episode, Jesse shares a five-step process for creating an effective communication strategy:

  1. Mission/Measurement (outcomes)
  2. Members (audience/stakeholder)
  3. Messages
  4. Media
  5. Manager/Champion support


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