by Jesse Lahey | May 1, 2013 | Blog
Recently I was asked how gamification fits with other engagement strategies, or whether it replaces them altogether. The answer reveals a major reason why gamification is a game changer. I define gamification as game-inspired tactics to engage people. Traditionally,...
by Joe Sherwood | Apr 30, 2013 | Game Changer™
Podcast: Play in new window | Download Kevin Werbach is coauthor of For the Win: How Game Thinking Can Revolutionize Your Business. He is a professor at Wharton, one of the world’s top business schools, and he created the world’s first MBA course on...
by Jesse Lahey | Apr 26, 2013 | Blog
Stay up to date on employee gamification trends. Here are my faves among recent articles relevant to using game-thinking to engage employees… Bunchball product now targeting gamification to engage employees / Nitro Studio: Gamification As A Tool To Boost...
by Jesse Lahey | Apr 10, 2013 | Blog
In the mid-1990s, I read The Road Ahead by Bill Gates and doubted his prediction that advertisers would one day pay consumers to spend our time viewing their ads via the new-fangled invention called the “World Wide Web.” Would cash become king when you...
