by Jesse Lahey | Apr 3, 2013 | Blog
Stories are the single most powerful weapon in a leader’s arsenal. ~ Howard Gardner, Harvard University In my previous blog post, I discussed four primary reasons a well-crafted story can be powerful. The operative term, of course, is well-crafted. To influence...
by Jesse Lahey | Mar 27, 2013 | Blog
Having a story today is really what separates companies. People don’t just wear our shoes, they tell our story. ~ Blake Mycoskie, CEO of Tom’s Shoes Why are stories such effective tools for influencing people? There are four primary reasons a well-crafted...
by Joe Sherwood | Dec 20, 2012 | Engaging Leader
Podcast: Play in new window | DownloadSubscribe: RSS In the second part of the two-part Engaging Lincoln series, Jesse and Marty continue their analysis of Abraham Lincoln’s leadership by exploring the techniques he used to be a truly extraordinary...
![How to Tell Stories That Stick, Part 2: The SUCCES Model [video]](https://engagingleader.com/wp-content/uploads/2012/12/Screen-Shot-2016-05-27-at-4.07.07-PM.png)
by JJ Lahey | Dec 18, 2012 | Video
Last week’s video gave you a simple approach to holding your audience’s attention. In this video, I want to take you a step further with a more advanced model that is presented in the book Made to Stick, by Dan and Chip Heath. This week, we’re...
![How to Tell Stories That Stick, Part 1: Forest AND Trees [video]](https://engagingleader.com/wp-content/uploads/2012/12/Screen-Shot-2016-05-27-at-4.13.49-PM.png)
by JJ Lahey | Dec 11, 2012 | Video
Some leaders know what they’re doing, but can’t get others to follow them. They have a lot of good information, but can’t get people to listen. Or maybe, they just can’t hold anyone’s attention. You might be an authority in your field and...
