by Joe Sherwood | Sep 4, 2013 | Game Changer™
Podcast: Play in new window | Download Jim Wexler is a digital communication expert and thought leader, helping top companies create digital experiences to deepen engagement, build relationships, and change behavior. As President of Experiences Unlimited in New York,...
by Joe Sherwood | Aug 20, 2013 | Game Changer™
Podcast: Play in new window | Download This episode takes a step back from specific gamification solutions to discuss the bigger picture of this hot, but still-emerging trend. Why are game-inspired tactics becoming popular to engage employees in employees in areas...
by Joe Sherwood | Jul 25, 2013 | Engaging Leader
Podcast: Play in new window | Download Despite the hype, several experts insist that gamification — using game inspired-tactics to engage people — can be a powerful strategy for behavioral change and worker productivity. Elise Olding, a Research Director...
by J.J. Lahey | Jul 23, 2013 | Video
Gamification is the use of game-inspired tactics to engage people. If you decide to use gamification to engage people, you need to make some thoughtful decisions about the elements you will design into the gamified application. This “story pyramid” shows...
by Jesse Lahey | Jul 5, 2013 | Video
Traditional corporate communication experts have viewed the process of engaging a target audience as a progression, from awareness through action. However, the 5 Levels of Gamified Engagement can engage people faster, get them to the point of action sooner, and get...