Back in the “olden” days of the late 20th century, it was a lot easier to get prospective customers to check you out. The adage “if you build it, they will come” held true, and all you had to worry about was getting your name out there. Now we face the Connected Economy — a flurry of information, noise, and competition. Now, getting your name out there is the easy part. The hard part is getting customers to keep coming back.
The key to utilizing the strengths of the Connected Economy is to develop True Fans.