by J.J. Lahey | Feb 19, 2013 | Video
How we communicate affects whether other people feel a sense of ownership, accountability, and engagement. On the Power-Pronoun matrix, engaging leaders stay in the first-person most of the...
by Joe Sherwood | Feb 14, 2013 | Engaging Leader
Podcast: Play in new window | Download How do you get more customers? In the Connected Economy, that’s actually the wrong question. Instead, we need to ask how to build relationships and a community of True Fans. People matter most, and the quality of...
by J.J. Lahey | Feb 5, 2013 | Video
Back in the “olden” days of the late 20th century, it was a lot easier to get prospective customers to check you out. The adage “if you build it, they will come” held true, and all you had to worry about was getting your name out there. Now we...
by Jesse Lahey | Jan 16, 2013 | Blog
Last week, I gave a speech called “How to Build True Fans: Engage People Who Love Your Business” to business leaders. One of ideas I explored that prompted several comments is what I call the four kinds of customers: True Fans Lesser Fans Fan Killers Super...
by Joe Sherwood | Jan 10, 2013 | Engaging Leader
Podcast: Play in new window | Download In this episode Jesse is joined again by BlessingWhite CEO Christopher Rice for the second part of their two-part interview on employee engagement. This time Chris and Jesse focus on how as a leader you can inspire your team to...